Have you ever landed on a restaurant's website before, spent thirty seconds on it, and then left? It’s not because the food didn't look good or because the hours were wrong, but because something felt off — cluttered, confusing, or just unconvincing. I don’t know about you but if it makes no sense to me, visually, I can’t process it. So you find yourself there, looking at this confusing website and finally decided to just move on to the next result.