DESIGN SERVICES for RESTAURANTS
CAFÉS, and FOUNDER-LED BRANDS
Editorial-quality Squarespace web design, menu and marketing design, and brand audits — with the structure to make every decision feel clear.
How We Can Work Together
Squarespace Websites
A refined digital home that reflects the quality of your work.
Editorial + Marketing Design
Polished visuals that communicate your brand with intention.
Brand Clarity Audit
A trained eye on every visual decision your audience encounters.
YOU DON’T NEED more OPTIONS.
YOU NEED the RIGHT ONES.
SQUARESPACE WEBSITES
Packages starting at $2500. Final pricing will be determined in proposal.
Your website should communicate the same level of professionalism and intention as the work you do. I design custom Squarespace websites that help restaurants, hospitality brands, and founder-led businesses present themselves with clarity and confidence online — so that when the right client finds you, they immediately know they're in the right place.
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Design questionnaire to ensure the final result reflects your brand accurately
Up to 5 custom designed pages (home, about, contact, services, blog)
Custom CSS for a distinctive, polished look that goes beyond the standard template
2 rounds of revisions
Basic SEO setup and Google Analytics integration
Social media integration
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Custom domain or email hosting
Squarespace subscription plan
Copywriting, branding, or photography
Website or desktop font licensing (if applicable — see note below)
Image or graphics licensing
Third-party plug-ins and associated licensing (if applicable — see note below)
If you already hold licensing for fonts or plug-ins you'd like incorporated into your site, I will require a copy of your licensing agreement before work begins. This protects both of us.
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Additional pages starting at $175 USD (final price depends on design complexity)
"Coming Soon" page or pre-launch landing page
Promotional pop-up design
SANDALS & BOOTS
EDITORIAL + MARKETING DESIGN
Marketing materials should feel cohesive and intentional — a natural extension of your brand, not an afterthought. Through editorial design principles, I create structured layouts that elevate how your brand communicates across print and digital platforms.
This is for you if your marketing materials feel inconsistent, your social content doesn't look cohesive, or your printed pieces don't match the quality of what you actually deliver. You need visuals that work as hard as you do — structured, intentional, and built to last across every platform and format.
Projects may include restaurant menus, social media graphics, brochures and publications, lead magnets, media kits, and book design. Pricing varies based on project scope — reach out to discuss your needs and receive a custom quote.
Pricing varies based on project scope. Reach out to discuss your needs and receive a custom quote.
PROMOTIONAL FLYER FOR DANELLO BAKERY
Your brand is more than your logo. It's every visual touchpoint your audience encounters — your website, your social media presence, the typography and color choices that show up across everything you put out into the world. When those elements feel disconnected, your audience senses it, even if they can't name it.
But before we look at how your brand looks, it helps to know who you're talking to — and where they're actually looking for you. That's where the Brand Audience Diagnostic comes in. It's the natural first step: a focused intake form, a 1:1 call, and a written report that tells you exactly who your audience is, which platforms deserve your energy, and what to stop spending time on. From there, a Brand Clarity Audit tells you whether your visual brand is working for that audience.
A Brand Clarity Audit is a professional design review of the visual elements that shape how your business is perceived. Depending on where you are in your business, you may need a review of your social media brand presence, your website, or both together. Each tier includes a written PDF summary of my findings and a private 1:1 Zoom session where we walk through everything together — so you leave with clear, actionable next steps, not just a document.
Start with the Diagnostic, or go straight to the audit tier that fits where you are right now.
BRAND CLARITY AUDIT
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Brand Audience Diagnostic — $147
For the business owner who's ready to invest in their brand — but wants to make sure they're talking to the right people, in the right places, before they do.
You've been showing up — on Instagram, maybe Facebook, possibly a website — but you're not sure it's working. You don't know if your audience is actually there, or whether the energy you're putting in is going to the right places. Before you invest in a new website or a visual rebrand, let's find out who you're really talking to and where they're looking for you.
I'll review your intake form, meet with you on a call, and deliver a written audience profile and platform map — so you know exactly where to focus and what to stop wasting time on.
You'll leave with a clear picture of your audience and a prioritized list of where to show up next — not a generic marketing plan, but a specific direction based on your actual business.
WHAT TO EXPECT
Included:
16-question async intake form (completed before our call)
Pre-call review and analysis of your answers
1:1 Zoom synthesis call (up to 45 minutes)
Written PDF with your audience profile, platform priority ranking, and headline finding
3–4 recommended next actions tied to your specific goals
Post-call email recap
Not Included:
Visual brand review or design feedback
Logo, typography, or color assessment
Social media content strategy or content calendar
Website review or copywriting
Any implementation — this is a clarity and direction service
Not sure which audit is right after this? The Diagnostic is designed to tell you exactly that.
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Brand Presence Audit — $197
For the business owner who's active on social media but hasn't launched a website yet — or wants to know whether their visual brand is actually working before investing further.
You've been showing up consistently — but something still feels off. The pieces don't quite connect, and you can't put your finger on why. I'll review your logo, typography, color palette, and social media visuals to identify exactly where your brand is losing cohesion, what design decisions are working against you, and what to do about it.
You'll leave with a clear visual direction — not just a list of problems, a specific direction based on your actual business.
WHAT TO EXPECT
Included:
Pre-call review of your visual brand and social media presence
Written PDF with findings, design direction, and prioritized recommendations
Typography and color palette assessment
Social media visual consistency review
1:1 Zoom walkthrough of your PDF (up to 45 minutes)
Post-call email recap with next steps
Not Included:
Brand strategy or positioning work
Logo redesign or new visual identity creation
Copywriting or messaging review
Website review (see Website Audit or Full Brand Clarity Audit)
Any implementation — this is a design direction service
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Website Audit Starting at $297
For the business owner who has a website — whether you built it yourself or had it built — and you suspect it isn't doing the work it should.
You invested real time and money into your website. But something still feels off — visitors aren't staying, the design doesn't feel cohesive, or it simply doesn't look like the business you've become. I'll review your visual hierarchy, typography, color palette, imagery, layout, and the structural decisions that determine whether a visitor stays or leaves — including whether your hero section is communicating clearly and your calls to action are actually working. You'll leave knowing exactly what to fix, in what order, and why.
Your website doesn't need to be on Squarespace for me to audit it. However, if you'd like me to implement the recommended changes after our session, your site will need to migrate to Squarespace — it's the only platform I work on.
WHAT TO EXPECT
Included:
Pre-call review of up to four website pages (Home, About, Services, Contact)
Written PDF with findings, design direction, and prioritized recommendations
Typography and color palette assessment
Visual hierarchy and layout evaluation
Hero section and CTA effectiveness review
Imagery selection and placement feedback
1:1 Zoom walkthrough of your PDF (up to 60 minutes)
Post-call email recap with next steps
Add-ons:
Additional pages beyond four — quoted separately
Implementation of recommended changes (Squarespace only) — billed at applicable service rate
Not Included:
SEO audit or keyword strategy
Copywriting or messaging review
Brand strategy or positioning work
Social media or off-site brand presence (see Full Brand Clarity Audit)
Any implementation — this is a design direction service
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Full Brand Clarity Audit Starting at $447
For the business owner who wants the complete picture — how your brand shows up everywhere your audience might find you.
Inconsistency is one of the quietest credibility killers in a small business brand. A website that doesn't match your social presence. Typography that shifts from platform to platform without intention. These things register subconsciously with your audience even when they can't articulate what feels off. I'll review your visual brand identity, social media presence, and website together — looking for gaps, inconsistencies, and opportunities across every touchpoint your audience sees.
You'll leave with a cohesive visual direction and a clear system for making design decisions going forward — across every platform, every piece of content, every touchpoint.
WHAT TO EXPECT
Included:
Pre-call review of your visual brand identity (logo, color palette, typography)
Social media visual presence review (up to two platforms)
Website design review (up to four pages)
Written PDF with findings organized by area and prioritized recommendations
Typographic assessment — hierarchy, pairing, consistency, and intentionality
Color palette cohesion review across all touchpoints
Imagery and visual consistency evaluation
1:1 Zoom walkthrough of your PDF (up to 90 minutes)
Post-call email recap with next steps
Add-ons:
Additional website pages beyond four — quoted separately
Additional social media platforms beyond two — quoted separately
Implementation of recommended design changes (Squarespace only) — billed at applicable service rate
Not Included:
SEO audit or keyword strategy
Copywriting, messaging, or brand voice review
Brand strategy or market positioning work
Logo redesign or new visual identity creation
Any implementation — this is an advisory service
GOOD DESIGN DOESN’T
HAPPEN by ACCIDENT
It's the result of structure, expertise, and design decisions made with intention — not guesswork.
If you're ready for a visual presence that actually reflects the business you've built, let's talk.