RESTAURANT MENU DESIGN and PRINT
COLLATERAL for FOOD BRANDS
From menus that guests linger over to print pieces that make your brand aim possible to ignore — I design them with editorial precision and built for your specific concept.
Your menu is one of the most important pieces of marketing your restaurant has. It's not just a list of dishes — it's the physical expression of your brand in your guests' hands. It should look as good as the food tastes.
I design restaurant menus, wine lists, tasting menus, and print collateral using editorial design principles — the same methodology used in publishing. That means intentional typography, structured layouts, and visual hierarchy that guides your guest through the experience you've created.
This is for you if:
Your current menu was cobbled together in Canva and it shows
You're opening a new concept and need print materials that match your brand
Your marketing pieces feel inconsistent across formats — the flyer doesn't match the menu, the menu doesn't match the website
SELECTED MENU WORKS for FOOD BRANDS
Three concept menus, each built from the layout up. They’re concepts, not client work: a look at how I handle hierarchy, type, and mood when the only brief is the restaurant itself.
SABLE + SALT
CASUAL CONCEPT MENU
A casual concept menu that holds brunch and dinner on one spread. Two shades of green separate the services, so guests know which half of the menu is theirs before they read a word. BRUNCH and DINNER are set in underlined all caps. Categories such as drinks and entrées drop to sentence case with a small starburst glyph, which marks each section without adding weight. Figura Sans handles section labels and descriptions, and Athletas sets the dish names apart.
THE COMMONPLACE
AMERICAN MENU CONCEPT SHOWN AS MOCKUP
A concept menu built for comfort and easy scanning. Section titles and dish names are set in Open Sans, so guests can find a dish quickly. Descriptions switch to Frank Ruhl Libre, which adds warmth and keeps the page from feeling clinical. A small icon marks each section, and prices sit on the right edge so dishes are easy to compare.
LATE AUGUST
FINE DINING CONCEPT MENU
A fine dining concept where color sets the mood. A deep wine red carries the whole menu and signals a formal evening before the first course is read. The title pairs a serif "August" in Benton Modern with a small sans-serif "Late" in Avenir Next, which builds hierarchy into the name itself. Categories and dish names are set in Century Old Style Std, a serif that reads as high-end. Descriptions and prices step back into Helvetica Neue so the details stay quiet and legible.
PROJECTS MAY INCLUDE:
Restaurant menus, wine lists, tasting menus, brochures, hotel pamphlets, promotional flyers, media kits, and brand look books.
HOW A MENU PROJECT works
We talk about the room.
I start with your concept, your guests, and how the menu gets used: at the table, at the counter, or on a phone. A menu for a fast brunch counter and one for a tasting room need different things.
I design one direction, fully.
Hierarchy and typography come before decoration. You see how the page reads before we polish anything.
We refine it together.
Two rounds of revisions tighten the details: spacing, copy fit, and the small things that decide whether a menu feels finished.
You get files that are ready to use.
Most menus take 3 to 5 business days, depending on complexity.
WHAT YOU receive
A custom menu design built around your concept, not a template
Print-ready files for your printer
Editable files in InDesign and editable PDF, so you or your team can work with the menu later*
Two rounds of revisions
Delivery in 3 to 5 business days, depending on complexity
*Editable files are built with the fonts chosen for your menu. If those fonts aren’t open source (like Google Fonts), you may need to purchase a license to edit the text. Editing a PDF also requires an Adobe program that allows PDF text editing, such as Acrobat Pro. I’ll list the fonts used so you know exactly what to license.
WHAT A MENU costs
Starting at $425 for a single page menu
| What | Price |
|---|---|
| Single-page menu | Starting at $425 |
| Each additional page or panel | + $150 |
| Live menu page on your Squarespace site* | + $200 |
| Wine lists, tasting menus, brochures, and other print collateral | Quoted by Scope |
*A live menu page is real, text-based content on your website, not a picture or a PDF, so guests, Google, and screen readers can all read it. It requires contributor access to your Squarespace site. If your site is on another platform, you receive a web-ready text version of the menu to publish yourself.
Two rounds of revisions are included. Menu updates after delivery are not included and are quoted as a new project.
NOT SURE THE MENU is THE PROBLEM?
If your menu, website, and social feel like they come from three different restaurants, the fix may start earlier. The Brand Clarity Audit shows you where your touchpoints disagree and what to align first.
YOUR MENU IS in YOUR GUESTS’ HANDS EVERY SINGLE NIGHT
If it's time for print design that matches the experience you've created, let's talk.