BRAND AUDIT for RESTAURANTS
and HOSPITALITY BRANDS

Brand Audience Diagnostic — $147

For the business owner who's ready to invest in their brand — but wants to make sure they're talking to the right people, in the right places, before they do.

You've been showing up — on Instagram, maybe Facebook, possibly a website — but you're not sure it's working. You don't know if your audience is actually there, or whether the energy you're putting in is going to the right places. Before you invest in a new website or a visual rebrand, let's find out who you're really talking to and where they're looking for you.

I'll review your intake form, meet with you on a call, and deliver a written audience profile and platform map — so you know exactly where to focus and what to stop wasting time on.

You'll leave with a clear picture of your audience and a prioritized list of where to show up next — not a generic marketing plan, but a specific direction based on your actual business.

WHAT TO EXPECT

Included:

• 16-question async intake form (completed before our call)

• Pre-call review and analysis of your answers

• 1:1 Zoom synthesis call (up to 45 minutes)

• Written PDF with your audience profile, platform priority ranking, and headline finding

• 3–4 recommended next actions tied to your specific goals

• Post-call email recap

Not Included:

• Visual brand review or design feedback

• Logo, typography, or color assessment

• Social media content strategy or content calendar

• Website review or copywriting

• Any implementation — this is a clarity and direction service

Not sure which audit is right after this? The Diagnostic is designed to tell you exactly that.

Brand Presence Audit — $197

For the business owner who's active on social media but hasn't launched a website yet — or wants to know whether their visual brand is actually working before investing further.

You've been showing up consistently — but something still feels off. The pieces don't quite connect, and you can't put your finger on why. I'll review your logo, typography, color palette, and social media visuals to identify exactly where your brand is losing cohesion, what design decisions are working against you, and what to do about it.

You'll leave with a clear visual direction — not just a list of problems, a specific direction based on your actual business.

WHAT TO EXPECT

Included:

• Pre-call review of your visual brand and social media presence

• Written PDF with findings, design direction, and prioritized recommendations

• Typography and color palette assessment

• Social media visual consistency review

• 1:1 Zoom walkthrough of your PDF (up to 45 minutes)

• Post-call email recap with next steps

Not Included:

• Brand strategy or positioning work

• Logo redesign or new visual identity creation

• Copywriting or messaging review

• Website review (see Website Audit or Full Brand Clarity Audit)

• Any implementation — this is a design direction service

Website Audit Starting at $297

For the business owner who has a website — whether you built it yourself or had it built — and you suspect it isn't doing the work it should.

You invested real time and money into your website. But something still feels off — visitors aren't staying, the design doesn't feel cohesive, or it simply doesn't look like the business you've become. I'll review your visual hierarchy, typography, color palette, imagery, layout, and the structural decisions that determine whether a visitor stays or leaves — including whether your hero section is communicating clearly and your calls to action are actually working. You'll leave knowing exactly what to fix, in what order, and why.

Your website doesn't need to be on Squarespace for me to audit it. However, if you'd like me to implement the recommended changes after our session, your site will need to migrate to Squarespace — it's the only platform I work on.

WHAT TO EXPECT

Included:

• Pre-call review of up to four website pages (Home, About, Services, Contact)

• Written PDF with findings, design direction, and prioritized recommendations

• Typography and color palette assessment

• Visual hierarchy and layout evaluation

• Hero section and CTA effectiveness review

• Imagery selection and placement feedback

• 1:1 Zoom walkthrough of your PDF (up to 60 minutes)

• Post-call email recap with next steps

Add-ons:

• Additional pages beyond four — quoted separately

• Implementation of recommended changes (Squarespace only) — billed at applicable service rate

Not Included:

• SEO audit or keyword strategy

• Copywriting or messaging review

• Brand strategy or positioning work

• Social media or off-site brand presence (see Full Brand Clarity Audit)

• Any implementation — this is a design direction service

Full Brand Clarity Audit Starting at $447

For the business owner who wants the complete picture — how your brand shows up everywhere your audience might find you.

Inconsistency is one of the quietest credibility killers in a small business brand. A website that doesn't match your social presence. Typography that shifts from platform to platform without intention. These things register subconsciously with your audience even when they can't articulate what feels off. I'll review your visual brand identity, social media presence, and website together — looking for gaps, inconsistencies, and opportunities across every touchpoint your audience sees.

You'll leave with a cohesive visual direction and a clear system for making design decisions going forward — across every platform, every piece of content, every touchpoint.

WHAT TO EXPECT

Included:

• Pre-call review of your visual brand identity (logo, color palette, typography)

• Social media visual presence review (up to two platforms)

• Website design review (up to four pages)

• Written PDF with findings organized by area and prioritized recommendations

• Typographic assessment — hierarchy, pairing, consistency, and intentionality

• Color palette cohesion review across all touchpoints

• Imagery and visual consistency evaluation

• 1:1 Zoom walkthrough of your PDF (up to 90 minutes)

• Post-call email recap with next steps

Add-ons:

• Additional website pages beyond four — quoted separately

• Additional social media platforms beyond two — quoted separately

• Implementation of recommended design changes (Squarespace only) — billed at applicable service rate

Not Included:

• SEO audit or keyword strategy

• Copywriting, messaging, or brand voice review

• Brand strategy or market positioning work

• Logo redesign or new visual identity creation

• Any implementation — this is an advisory service