Design Insights for Founders Who
Care About Getting It Right
Practical design thinking for restaurant owners, food brand founders, and anyone who wants their visual presence to work as hard as they do. From Squarespace to typography to editorial systems — this is where I think out loud.
How to Design a Brochure in InDesign: A Step-by-Step Guide
Contrary to popular belief, InDesign is not just for designing books and magazines. It is the ONLY tool to use for these, but it can be used to design so much more. I love using InDesign for anything that doesn’t require me to draw a vector.
Using InDesign Grids in Your Projects
When laying out books or magazines, the software tool you’ll be designing with is InDesign. InDesign was created mainly for editorial designs where there is a lot of text and a lot of images. If you know how to use InDesign in the way it was intended, it can help you layout some amazing editorial projects.