La Tarte
CLIENT TYPE: CONCEPT PROJECT
INDUSTRY: FOOD/BAKERY
DELIVERABLES: SQUARESPACE WEBSITE
YEAR: 2023
La Tarte is a concept Squarespace project for a fictional artisanal bakery — designed to explore how an elevated, boutique food brand translates to Squarespace. The brief: a site that feels as considered as the products it sells, with room for an online shop, baking classes, and a growing customer list.
Type hierarchy — Font selection was treated as wayfinding — each level of the hierarchy tells the visitor's eye where to go next, so the experience of moving through the site feels effortless rather than learned.
Color logic — The palette was pulled from the cool, airy tones of the brand's food photography — soft blues and whites that keep the site feeling light and clean, letting the pastries do the visual work.
Image curation — Every image was selected for cohesion first, product showcase second. The goal was a consistent visual temperature across the site, not a catalog.
Icon system — Custom icons carry the brand language into the menu and class pages, keeping the visual identity consistent beyond the homepage.
Page structure — The baking classes page was designed to build enrollment intent — layout, imagery, and CTA placement working together to get a visitor from browsing to signing up.