Cultivo Coffee

CLIENT TYPE: CONCEPT PROJECT

INDUSTRY: FOOD

DELIVERABLES: SQUARESPACE WEBSITE

YEAR: 2024

Cultivo Coffee is a concept Squarespace project for a fictional specialty coffee brand rooted in Mexico's mountainous growing regions. The design challenge was building a brand that could hold two things at once — the warmth of the small-farm storytelling and the editorial restraint of a premium product.

  • Website homepage for Cultivo Coffee showcasing responsibly grown coffee beans, different coffee blends with pricing, and illustrations of coffee-related items.
  • Screenshot of the Sandals & Boots shop page displayed on a gold MacBook laptop, showing the 8 oz. candle category filtered view with three hand-poured soy wax candles — Sea Salt, Coffee, and Sweet Tobacco — each priced at $16.00.
  • A webpage about Cultivo Coffee featuring images of coffee cherries, a coffee plantation worker, and a portrait of Don José Luis Ayala Ramirez, a coffee farmer, with text about sustainable coffee practices.

Color Logic: The palette draws from the harvest itself — warm kraft, muted sage, and raw linen — colors pulled directly from the coffee cherry, the burlap sack, and the mountainous landscape. Nothing was introduced that couldn’t exist on the farm

Type System: The hierarchy balances a serif that carries the brand’s artisanal weight against clean, understated supporting type — editorial enough to signal premium quality, grounded enough to stay honest to the agricultural origin story.

Image Curation: Every image was chosen to close the distance between the consumer and the source. Weathered hands, raw cherries, roasting drums and pour-overs in quiet kitchens. The selection moves from field to cup deliberately, making the supply chain feel like something worth caring about.

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