Ashton Farms

CLIENT TYPE: CONCEPT PROJECT

INDUSTRY: WEDDING

DELIVERABLES: SQUARESPACE WEBSITE

YEAR: 2023

Ashton Farms is a concept Squarespace project for a fictional event venue — a farm-turned-wedding destination offering spaces for weddings, corporate gatherings, and private celebrations. The design challenge was translating a brand built around elegance and natural surroundings into a site that earns the booking without overselling it.

  • Screenshot of the Ashton Farms website homepage displayed on a gold MacBook laptop, showing the Special Events section with a three-column photo gallery of elegantly styled event spaces and a dark teal call-to-action button.
  • Screenshot of the Ashton Farms website displayed on a gold MacBook laptop, showing a full-width hero image of an elegant dinner party table setting.
  • Screenshot of the Ashton Farms Weddings page displayed on a gold MacBook laptop, showing three venue options with photos, descriptions, and seating capacities, along with a newsletter signup form and footer.

Color logic — The palette was built around the brand's green logo — a natural anchor that informed the earthy, sophisticated tones carried throughout the site, keeping it grounded without feeling rustic.

Type system — Font selection was guided directly by the brand's own positioning: "Where elegance and sophistication are the main guests." The hierarchy needed to feel formal enough for weddings, approachable enough for corporate and family events.

Image curation — Every image was selected to do one specific job — move a prospective client from browsing to booking. Lush tablescapes, candlelit interiors, and open-air ceremony spaces were chosen for emotional pull, not just visual variety.

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