Sandals & Boots

CLIENT TYPE: REAL

INDUSTRY: BRAND IDENTITY + PRODUCT LABEL DESIGN

DELIVERABLES: LOGO SYSTEM, BRAND COLOR PALETTE, TYPOGRAPHY, JAR LABEL DESIGNS

YEAR: 2023

Sandals & Boots is a boutique candle brand built around two distinct lifestyle identities — the breezy, coastal feeling of Caribbean Florida and the upscale, urban living of Texas. The brand name itself is the concept: sandals for the beach, boots for the city. Every candle is hand-poured with all-natural ingredients — coconut soy, beeswax, zero carcinogens — positioning the brand at the intersection of luxury and environmental responsibility.

The client came in with a brand name, a set of scent names, and a clear sense of her two worlds. What she needed was a visual identity system that could hold both — and a label design that could differentiate between them without fracturing the brand.

  • Flatlay of Sandals & Boots candles in amber and dark glass jars, including Wet Foot Dry Foot and Naked Summer scents, displayed on a white surface alongside oyster shell vessels and small travel tins, with brand mission statement below on a charcoal
  • Sandals & Boots brand guidelines sheet showing the main wordmark in Libre Baskerville, the S&B circular submark in navy, typography pairings with Montserrat and Libre Baskerville, and a six-color brand palette including charcoal, medium gray, light g
  • Three amber glass candles with Sandals & Boots olive and gray label designs, displayed on a rustic wooden tray with dried botanicals. Scents shown: White Tail Fawn (white oak + vanilla), 1845 (whiskey + tobacco), and Homestead Dreams (mahogany sheer
  • Three amber glass candles with Sandals & Boots navy label designs, displayed on a rustic wooden tray with dried botanicals. Scents shown: Wet Foot Dry Foot (sea salt + orchid), Naked Summer (passion fruit + pineapple), and Ocean Drive (ocean rose + r
  • Three Sandals & Boots Holiday Edition wax melt clamshells displayed on a tiered wooden dough bowl with a black-and-white buffalo check cloth and wooden bead garland. Scents shown: Piney Woods (dark green label), Holiday Cheers in champagne + cranberr
  • Sandals & Boots holiday promotional postcard displayed against a kraft envelope on a white shiplap background. The sage green card features a gold bow illustration, three Holiday Edition candles (Snow Birds, Piney Woods, and Holiday Cheer), and a dis

Concept: The dual-identity structure became the organizing principle for everything. Rather than creating one unified label system, scents were sorted into two collections — Sandals (coastal, Caribbean-influenced) and Boots (Texas, grounded, warm) — each with its own color language, while sharing the same typographic system and label architecture to maintain brand cohesion.

Type System: Libre Baskerville carries the brand wordmark and scent names — timeless and elegant without being fussy. Montserrat handles supporting information: weight, ingredients, descriptors. Together they read upscale and clean, letting the scent names do the storytelling without visual noise competing against them.

Color Logic

  • Sandals collection: ocean-influenced navy and sand tones, evoking Caribbean coastal living

  • Boots collection: charcoal and warm grey tones grounded in Texas urban sensibility

  • Both collections share the same label structure, so the color shift signals the collection without breaking the system

Label Architecture All labels follow a consistent hierarchy: brand name → scent name → scent notes in italics → ingredient callout → net weight. This keeps the shopping experience legible and consistent across both collections, and scales cleanly across jar sizes — from the 16 oz amber jars to small travel tins and wax melt clamshells.

Holiday Edition A third label variant was designed for the Holiday Edition wax melts, introducing seasonal color blocking (forest green, blush, gold) while retaining the same typographic hierarchy and brand wordmark — keeping it clearly Sandals & Boots without locking it into either the Sandals or Boots palette.

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