Ginger Beer Brewery Typography Label Design
SERVICES: LABEL DESIGN
Label for Lara's homemade ginger beer, bottled and mixed in small batches with locally sourced ingredients from Columbia, SC, featuring a simple, minimalist design with brown and beige tones.
GRAPHIC ELEMENTS
LABEL DESIGN
LEFT SIDE LABEL DESIGN
CENTER LABEL DESIGN
RIGHT SIDE LABEL DESIGN
A bottle of homemade ginger beer with a beige label providing information about the drink, including ingredients, benefits, and suggested use, with illustrations of ginger and lime.
PROMO POSTCARD
Lara’s Homemade Ginger Beer is a labeling design concept for a small, female owned business that sells homemade ginger beer to local markets and pop-up events. Though her business is starting out small, Lara wanted to have professionally designed labels to give her products a sophisticated, upscale look that gave her a reputation as a serious product-based business owner.
The label design included a simple yet timeless font that would describe the product and how it’s made. Hand drawn illustrations of the lime and ginger were used to give it that sophisticated home-made look. Because this beverage calls for lime and ginger as the main ingredients, the color palette was selected based on these two items with a nice cranberry red as a delightful contrast. Selling only to local markets and pop-up events, no FDA based labels were required as this bottled beverage wasn’t to be sold as a mass producing product on shelves at local grocery stores.