Branding Coffee Shop Cultivo Coffee

CREATIVE DIRECTION

This project was a case study where the target audience was geared toward male and females ages 40-65 and have a desire for a coffee company that demonstrates not only a commitment to sustainable coffee production practices, but that said company also ensures that every cup you enjoy supports a healthier planet with thriving communities.

Branding elements included a modern and sophisticated design with an earthy color palette. Main branding points included having a company that emphasizes the practice of eco-friendly farming techniques and organic practices, having fair trade practices, ensuring that farmers receive fair wages and work in safe conditions that empower local communities, supports economic growth, and fosters long-term partnerships. Sustainable coffee practices was to be reflected in the packaging and all of the copy that shared eco-friendly farming techniques was do be demonstrated in its web design.